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YouTube's ‘War’ on Adblockers Shows How Google Controls the Internet (www.404media.co)

submitted 1 year ago by Bishma@discuss.tchncs.de to c/technology@lemmy.world

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Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

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[-] shrugal@lemm.ee 5 points 1 year ago

The problem is the network effect. It's hard to switch from YT if all your favorite channels and creators are there, but it's also hard for them to switch if all the users are using YT. And because it's many different people we cannot coordinate a simultaneous transition either.

this post was submitted on 01 Nov 2023

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