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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 1 year ago by JRepin@lemmy.ml to c/technology@lemmy.world

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Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[-] realharo@lemm.ee 30 points 1 year ago* (last edited 1 year ago)

Out of context, on its own, it wouldn't be. But if you look at who is pushing it, that changes the picture.

this post was submitted on 03 Nov 2023

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