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YouTube's plan backfires, people are installing better ad blockers
(www.androidauthority.com)
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People that were running ad blockers were not seeing ads and business owners were not paying for those blocked ads. So I don't see why they would care at all.
True, but people who used to be served one ad per video are now being served 4 or 5, which both lessens the value of each individual ad, and gives more incentive to get rid of them with premium