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YouTube's plan backfires, people are installing better ad blockers (www.androidauthority.com)

submitted 1 year ago by ijeff@lemdro.id to c/technology@lemmy.world

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cross-posted from: https://lemdro.id/post/2883134 (!android@lemdro.id)

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[-] nous@programming.dev 16 points 1 year ago

What happened to the idea of small, non-intrusive banner ads

You answered your own question:

they bring much less revenue compared to in-your-face video interstitials per impression

And shortsighted profit driven thinking - can make a load more money now even if some users are pissed off, don't worry about long term user retention. Oh what!?! The usersbase is pissed and leaving/blocking things, better double down to keep them profits high in the mean time...

this post was submitted on 04 Nov 2023

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