Buc-ees (a Texas gas station chain) has been expanding beyond Texas recently. I've driven all over the US and have never seen anything quite like them anywhere else. The gas is cheap, they have their worker salaries posted (and are way above what other similar places pay), they're incredibly clean, their bathrooms are huge and immaculate, they have restaurant quality food, halfway decent barbecue, a whole home goods/apparel section, a huge variety of snacks, and a load of merchandise (from rocking chairs to roto molded coolers to huge grills and smokers).

It is part of the state identity. With the expansion I bet it will become part of the southeastern regional identity. And if you're near one it's worth stopping at.