this post was submitted on 04 Nov 2023
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For the life of me, I don't understand why they rebranded themselves. HBO is such a recognized brand. I was confused at first about what Max was.
Because they have begun fucking over their customers and don't want to associate HBO with that
Ding ding ding, we have a winner
Agree. HBO is some high class, quality shit. Max is meaningless. I guess it corresponds with the CEO of Discovery channel coming in to wreck HBO in the same way he did Discovery.
It's like Twitter rebranding to X. It's extremely detrimental to the brand, but it makes some executive feel really good about themselves and that's all that really matters apparently.
The only X I'll ever recognise is my man X to the Z, Xzibit.
I just call the dead blue bird a Twatter now.
Pimp My Streaming Service
Especially when one of their main competitors was called CineMAX
Isn’t Max literally Cinemax’s streaming service, that merged with HBO Now to form HBO Max, and is now back to being just Max?
This is the part that was, for some reason, never communicated to anyone. HBO streaming didn’t rebrand, they were absorbed into Cinemax.
Cinemax has always been owned by HBO. https://en.wikipedia.org/wiki/Cinemax
Didn’t Cinemax originally run a bunch of porn?
Next iteration should be CliMax.
EDIT I think back in the day it was jokingly called skinamax for that reason.
MBAs have to justify there existence some how
Based on my experience working with PR teams and executives - you probably had a bored PR team that wanted to do something that feels important or relavent, and they pitched it to the exec team in a way that made them feel all important and excited (they probably threw in the phrase "lifestyle brand" a few times), so they went with it against all reason
One business analyst figures it's a new guy trying to establish his mark and/or his midlife crisis.