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YouTube's plan backfires, people are installing better ad blockers
(www.androidauthority.com)
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this post was submitted on 04 Nov 2023
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That's true to all extent, but the more present online folks do end up driving behaviors about regular users as well. There was a tube when even having an ad blocker at all was a "power user" thing, now everyone does it. If they fail to accommodate the people that will put energy into circumventing ads then they will just find and normalize a new work around.
It's similar to content piracy. You will never get rid of piracy altogether, but if you make content accessible and affordable you can mitigate how common it is.
For YouTube, they need to balance how intrusive the ads are against how easy it is to get around them.
That's exactly what they're trying to do. They're trying to make it harder to get around them while maintaining them more intrusive.