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WhatsApp head confirms ads in the messaging app are still in the works
(www.theverge.com)
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No I think they're pushing for RCS, that SMS successor thing that's supposed to be a standard on Android phones (which it is, only caveat for now is you can only use the Samsung and Google Messages app), but Apple is the only one not using it. I believe they did manage to force Apple to get working on ditching iMessage for RCS by mid-2024.