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WhatsApp head confirms ads in the messaging app are still in the works
(www.theverge.com)
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This is only for 1:1 chats. Telegram doesn't offer E2EE for group chats at all.
Do you have data to back that up? From what I can see, Telegram has 700 million monthly active users (from https://telegram.org/faq) whereas Messenger easily has over a billion. It hit 1.3 billion in 2017 (https://www.adweek.com/performance-marketing/1-3-billion-facebook-messenger/) and the number of Facebook users has been going up since then. As far as I know, they don't break out Messenger vs Facebook users in their data, but the number of Facebook users is shown in the slides for the earnings reports: https://investor.fb.com/investor-events/