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Maybe (HBO) Max Just Isn’t Worth It
(www.wired.com)
This is a most excellent place for technology news and articles.
I'm pretty sure that's how Hulu started. A joint venture through several companies to stream all their shows. Problem is once Disney got in everyone else tried to spin up their own and cash out of Hulu.
It'll be investing to see what alternatives crop up one piracy makes it's comeback.