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Google Chrome will limit ad blockers starting June 2024
(arstechnica.com)
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this post was submitted on 21 Nov 2023
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Technology
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They decided to commit suicide?
That maneuver will cost them a few % market share at best. Most people don't even use ad blockers at all
Funnily enough I think the percentage use of adblockers is going to go up a fair bit thanks to what Google is doing. My amazingly sweet "just go along with anything" MIL actually complained to me about YouTube ads the other day, then ads on websites in general. She jumped at my offer to install a different YouTube client and a good adblocker once I explained that it was a possibility for her tablet.
If they wanted to pull this off they needed to do it quietly, not draw attention to the fact that adblockers exist and are apparently so effective they need to do something very public about them.
You would think, but the number of people I've met who surf the web without any adblockers at all and just seem fine with it is alarming. I think Google is counting on a lot of people just not knowing any better.
Won't stop me from informing them otherwise though.
they already know they have the numbers allowing them not to care.... 'acceptable losses'. its not like they didnt already analyze this decision to death