The original image has something along the lines of "I hate this system" and the smug guy in the well is saying "Ah, and yet you participate in said system!" as a gotcha. I think the purpose in this one is just carrying over the smugness with which people post the XKCD when any new possible technological standard is proposed (whether or not it has any merits)
I know that XKCD comic in particular but I don't get what's going on with the image it's been superimposed on to or what it has to do with it.
The original image has something along the lines of "I hate this system" and the smug guy in the well is saying "Ah, and yet you participate in said system!" as a gotcha. I think the purpose in this one is just carrying over the smugness with which people post the XKCD when any new possible technological standard is proposed (whether or not it has any merits)
Aaah ok. Needs the previous exposure to both images.
It's become a meme where a poor soul wants some thing, and the kid pops out of the well with a trite rebuttal.
In this case, the trite rebuttal is a cartoon about technological standards.