"In some ways it's sort of a business dream to be able to keep repacking the same nuts and bolts to make something slightly different for consumers who will keep paying. It's pretty efficient."
Madden. FIFA. Call of Duty.
At this point, Ubisoft and Bethesda games can be thrown in too.
"In some ways it's sort of a business dream to be able to keep repacking the same nuts and bolts to make something slightly different for consumers who will keep paying. It's pretty efficient."
Madden. FIFA. Call of Duty.
At this point, Ubisoft and Bethesda games can be thrown in too.