The brand is the corporate iconography, typography, etc. Not necessarily the name.

Targets was a minor one but still a good update! The new logo is much more eye catching, the red is what you immediately notice first, whereas the old one your attention was divided between the name text and circular logo. The new logo is also much larger and uniform in colour making it easier to remember.

I was thinking the same thing until I saw the punchline. Target and Microsoft were just fodder here.