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this post was submitted on 29 Nov 2023
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In business, all data are vanity metrics. If they make you look good, you slap that shit on everything; if they make you look bad, you "don't have it".
It's just that sometimes you can use negative data to make decisions that look good to those above you, and sometimes you know that you can't.
Hell, businesses might even keep asking you to keep changing criteria and numbers until they hear what they want to hear. I literally am dealing with this right now for a local retailer; they keep insisting that I keep changing criteria and numbers relating to how many sales they closed until they hear an answer they like. When I gave them the raw numbers, the owner and manager were straight-up in denial about it and said I was wrong and that the data is off because they felt it should have been a different number than presented.
Fucking frustrating and stupid, but that’s how upper management and corporate people can be apparently.