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Amazon is now automatically playing fullscreen video ads on Fire TV
(9to5google.com)
This is a most excellent place for technology news and articles.
You pay the Amazon tax indirectly often enough regardless. Huge chunks of the Internet run on AWS. And if it's not AWS, then it's Google Cloud or Microsoft Azure. Shareholders win again.
As for not buying shitty products, returning them when you realise how shitty they are, cancelling contracts when services turn shitty, etc. Yes, do that.
It's true you can't really control who uses AWS and you'll end up on sites that use it. But it's so easy to not buy anything from Amazon directly or from other stores.
Their shipping services aren't even that good any more from what I hear (I haven't bought from them in years).