Indie devs:

So many people are still playing it, and many new people every day, I want it to be the best it can be

It will never be perfect, but I feel an urge to keep improving it. Up to this point, it's been my life's work, and I care a lot about it.

AAA companies:

So many people are still playing it because exploiting poor impulse control and FOMO are at the core of our game design philosophy. We want it to be the most profitable it can be

It will never be enjoyable, but we will make sure people feel the urge to keep logging in to grind their dailies so their purchase of a battle pass can be justified. Ever since we started allowing pre-orders it was already profitable, and we stopped caring about quality.