I think there is value to exposing children to this (eg. an annual event), but regular cleaning is probably wasting time. Leaving rooms and the schoolyard tidy after use, OTOH, should be a constant.

Similarly, annual keep-your-town-tidy events (picking up garbage) are good.

Learning to appreciate the effort that goes into keeping your own environment clean & tidy, and taking pride in the result, is a valuable life skill.

Note: it sounds more like communal tidying in Japan... not terrible, just different.