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"Reaching people on the internet in 2022" by The Oatmeal
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this post was submitted on 05 Dec 2023
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I'm also not sure it's the fault of "creative" people. If people only visit closed systems like FB / Insta / Tiktok etc. are creatives to jist not post there? (In an ideal world obviously not but ...)
As soon as you start calling yourself a "creative" you've lost the point.
I'm playing devil's advocate here, but I've actually heard from old timers in the Internet business warning that this was an actual problem for influencers back in 2012, so some people saw it coming and who doesn't deserve some blame for lack of risk management.
I agree, the 'old timers' are the people who have been on the internet since the beginning, warning the new boom of influencers about how they are still relevant on the internet for the last 20/30 years.
Especially with the way these companies positioned themselves. Google and Apple were the anti-Microsoft. Google even had the motto don’t be evil. Facebook was started by one of us! A hacker nerd dropout who loved open source. Of course he’s on our side!
It was not difficult to see where it was headed, even at the very beginning. It was just impossible to do anything about. When the majority of the common users only visit one site, and Google starts promoting that site above all others, burying relevant results, you have little choice but to put your stuff on that site. Matt (the guy who drew the cartoon) has been trying to migrate off of Facebook pretty much forever, but people don't care.
If you produce content, you 100% control where that content goes.
It's unfair for to happen
This does not make what happened those people's fault
Its the fault of the shitheads who run the sites and actually make those decisions
Creatives post they're stuff anywhere and everywhere. It's a lot of work. They are just trying to get by like the rest of us.
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"Creatives" are idiots then.
Good talk
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Pick one.