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Fear of cheap Chinese EVs spurs automaker dash for affordable cars
(www.reuters.com)
This is a most excellent place for technology news and articles.
What's the incentive? Most people will have to buy a car anyways, so without a different incentive, it's better for every manufacturer to sell you a 60k+ car where the margins are way higher. If profit is the sole motive it's a no brainer.
The incentive is going to be undercutting the competition. It's going to happen someday, might as well be you, car company.