Besides what another commenter noted about indistrialization being product of capitalism and then fierce competition, here's one more thing:

Do you see all those green activists buying reusable bags? Taking their bottles, recycling everything? Well, this has already been there in the past, and most notably - in socialist countries. Pretty much till its death USSR, for example, heavily favored reusable things, there just weren't plastic bags and plastic bottles and all that waste, and recycling, especially of glass and metal and paper, was a super normal thing and people got money/trade-in for that.