Well apparently Valve didn't get the memo. By the time PS3 came out and the further into the Gen it got it became clearer that digital was the way forward. And you'd think a company with PC roots would have gotten their own digital distribution platform started once steam sales caught on.

The whole everyone thought pc was dead excuse is a poor one because Epic took until 2018 to bother with their own distribution platform. That's a hell of a long time and too many years from the PC is dead excuse.

That's what I mean by many many many missed chances. They had over a decade to enter as it became more and more obvious the money there was to be made from PC gamers.

PC gaming has only had a slow, steady rise since Steam entered the scene. But perhaps one other catalyst might have been the Games For Windows initiative (not "Live") that standardized controller support, added some extra marketing oomph, and gave more incentive to make the same game on PC and console rather than making two entirely different games (sometimes with the same title, like Ghost Recon Advanced Warfighter).