Surely you're aware of the embrace, extend, extinguish corporate strategy.

People only get to decide what they want from their platform until facebook starts extending the spec. Then your client will become incompatible with some posts, and so on and so forth.

In summary, it's a threat to the platform itself.

Exactly, I hereby decide that I would like to ignore corporate efforts to undermine this burgeoning new platform. I furthermore reserve the right to complain about the loss of said platform in future years by claiming that it's everyone elses fault for allowing corporate encroachment.