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I'm going to go with a slightly unorthodox answer. Phones.
You don't need a new phone every year. You don't need a new phone every two years. You don't even need a phone every three years. Your old Galaxy S7 or iPhone 6 still works. Don't waste your money keeping up with the latest phone. So what if it has a slightly better camera? What are you taking pictures of? What does it really do that your old phone doesn't?
Once you properly consider everything you realise that you only really need to upgrade your phone every 4-5 years minimum. Many will last much longer.
The phone market has been a lot like the PC market 20, 30 years ago.
Back then, you actually had an advantage by getting a new machine quite often, as the newer machine was so much better and faster than the model from the year before. It actually made a difference for 99% of the users: The text processing, calculating, or browsing programs ran way better and faster on the current model than on the one or two year older one.
Nowadays, any off-the-shelf PC fulfills the needs of 95% of the users. It runs Windows/Word/Excel (or whatever else they use) fast enough to not be an issue. The only people who still need the bleeding edge stuff are some high-end uses e.g. in engineering, and gamers.
Same with cell phones. Ten years ago, the annual new model actually provided a big leap of abilities and comfort. Nowadays, I'm replacing my 5+ year old model just because the battery is getting close to the end of it's usability.