1118
you are viewing a single comment's thread
view the rest of the comments
[-] Gestrid@lemmy.ca 3 points 10 months ago

If Threads, which has the biggest userbase of any instance, is allowed to connect with Lemmy, their communities will naturally become the most trafficked (embrace).

Over time, the Lemmy userbase will largely move everything to the communities with the most activity. Facebook could also add its own proprietary features that Lemmy users wouldn't be able to see or use without the Lemmy devs somehow found ways to enable compatibility (extend).

Then, after a while, Facebook could simply say, "Eh, ActivityPub isn't worth it," and turn it off, leaving us without most of the communities we've become accustomed to and without most of the users we've come to know through those communities (extinguish).

This is known as "Embrace, Extend, Extinguish".

Embrace a competing product and enable compatibility with the product. This may seem like some sort of goodwill gesture, but it's not. Companies are in it to make a profit, and any users not using their product is profit lost.

Extend the capabilities of your own product beyond that of your competitor's product, creating compatibility issues. Some existing users may jump ship to the "better" product because of this, and new users will be pressed to use the "better" product because of the compatibility issues.

Extinguish the competition by disabling compatibility with your competitor's product after they've lost users and stopped growing since you offer a better product with more features.

By using this method, you may successfully kill any potential competitor before they become a problem, nipping its growth in the bud.

You can find more information and examples on the the Wikipedia article about this method: https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish

[-] ferralcat@monyet.cc 2 points 10 months ago

Aren't they doing this already without federating?

[-] Gestrid@lemmy.ca 1 points 10 months ago

No, "embrace, extend, extinguish" specifically involves some sort of interoperability between a larger organization (Facebook) and a smaller one (Lemmy).

this post was submitted on 19 Dec 2023
1118 points (91.6% liked)

Technology

59148 readers
2312 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS