Sure, but the question free returns are a big part of why no (well, very few) decent brands can be found on Amazon anymore.

Anyone with actually good products doesn't have the profit margins to be forced into accepting obviously unacceptable returns. (eg customer returns item they clearly broke, gets full refund, retailer is stuck with it). They also have good enough products that they don't have to put up with Amazon to reach the masses, they can sell anywhere else.