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this post was submitted on 27 Dec 2023
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I'd love to see the same concept executed in Toronto.
The downtown core is actually pretty spectacular, and the only thing going on right now is companies trying to force people to RTO because of the massive costs of all those towers and other real estate.
I would rather get rid of the mix of sports betting and Move to Alberta/Manitoba ads on the GO train in favor of a campaign to move people into converted high rises. Maybe we can solve a teensy tiny bit of our affordability problems, but that is highly unlikely.
Wait... As a Manitoba resident.. I am completely unaware of a Move to MB marketing campaign being held in Toronto. What does it look like?
Basically it just says stuff like "Are you tired of high COL? Come move to the middle of nowhere where the COL is low!"
Mostly it's targeted at younger Millennials who simply cannot afford homes in the GTA, generally citing better affordability out west.
The Alberta campaign is the same, except it also totes high job growth across the province.
I have family who have moved out West into a house that would be locally priced at over a million dollars but due to being out in Sask it was about half as much as that. I'm very tempted to move out to the prairies myself since my job is entirely remote, and it's truly just considerably more affordable out there.
Here's a picture of the Alberta ads, I can't find one for Manitoba right now for some reason: https://i.imgur.com/fF0c6nY.jpg
I'm biased, but Alberta is still reasonably cosmopolitan, at least. It's also not as cheap as we thought apparently, because of the other costs of living.
I don't know about Manitoba, but I would have to be truly damn broke to consider Saskatchewan.
I grew up in rural Alberta where Medicine Hat was the closest big city to us. I wholeheartedly agree with you re: Saskatchewan.