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Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
(www.theinformation.com)
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this post was submitted on 26 Dec 2023
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If an advertiser figured out how to orchestrate that swarm of comments getting behind a recommendation that all seem very natural it would be difficult to tell that it's an ad and not just organic feedback.
I share your worry as well that it may already be happening.