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Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
(www.theinformation.com)
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this post was submitted on 26 Dec 2023
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From my most recent memory, advertisers can still enable the option to allow comments. It was an interesting idea, and I too appreciate it when advertisers went in there to communicate about valid questions and concerns with their product.
My suspicion is that the big advertisers are using marketing agencies who don't have the time or budget to go and moderate inauthentic conversations in those comment threads however.