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Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
(www.theinformation.com)
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this post was submitted on 26 Dec 2023
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Lots of companies spend more on ads than they make. It's a growth strategy.
Ya, the ROIs are terrible and when we stop our spend on reddit, our sales don't decrease when we cut spend. At least for enterprise level SaaS products, it's basically a donation to their company with no gains.