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That could look like persuasive text messages, false announcements about voting processes shared in different languages on WhatsApp, or bogus websites mocked up to look like official government ones in your area, experts said.

Faced with content that is made to look and sound real, “everything that we’ve been wired to do through evolution is going to come into play to have us believe in the fabrication rather than the actual reality,” said misinformation scholar Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania.

But pro-democracy advocates argue the takeover has shifted what once was a flawed but useful resource for news and election information into a largely unregulated echo chamber that amplifies hate speech and misinformation.

Twitter used to be one of the “most responsible” platforms, showing a willingness to test features that might reduce misinformation even at the expense of engagement, said Jesse Lehrich, co-founder of Accountable Tech, a nonprofit watchdog group.

“I’m worried that in 2024, we’re going to see similar recycled, ingrained false narratives but more sophisticated tactics,” said Roberta Braga, founder and executive director of the Digital Democracy Institute of the Americas.

In Colorado, Secretary of State Jena Griswold said informative paid social media and TV campaigns that humanize election workers have helped inoculate voters against misinformation.

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