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this post was submitted on 01 Jan 2024
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It doesn't have to be an entire service. It could be a Mastodon / Lemmy node under their own control, but they should still mirror the information to other social media platforms, perhaps with a link underneath pointing to their own server as source of truth.
This is quite frankly what all NGOs, news orgs and major companies should do - federate so they can moderate their own message. Seems bizarre to me that the BBC, or UN, or NATO or whatever wouldn't want to control their messaging this way. But realistically they do need to mirror the message out to other services.
Problem is there's no expertise in house. The Australian government is currently scrambling to build in-house expertise with regards to project management, technical insight and recruitment. They've been haemorrhaging cash just trying to do those basic things via external agencies, it's a shit show of wasted taxpayer dollars. And the contracts are only available to big firms whose owners went to school with whatever government is in power.. very cool system!