Those too poor to afford to pay don't deserve to have access to it anyway, right?

Those too poor to afford to pay get it for free, comrade.

I feel like a lot of people are wholly unaware of FOSS. But anyway my free market idea would require consent, for example a pop-up that says "would you like to pay $0.30 or watch an 8 second ad to view the content?" and then people could make their choice. If their choice is neither then they will go somewhere else for the information or entertainment. Consent is absent from the current model, aside from using an ad blocker to signal your refusal.

There are tons of videos (educational and otherwise) on youtube that have never paid out to their creators, either because they were from the era before youtube enshittified or because the algorithm decided that the content creator has earned nothing. It reminds me of the old argument that "you shouldn't pirate music because it's not fair to the artist" but man you've got to see those record contracts, especially those made to black or otherwise underprivileged artists. Being fair to the artist was never an imperative, but this argument still persists with people who identify themselves with their jailers, or who actually don't really care that much (not saying that in a bad way).

Humans by nature are creative and helpful. We will always make how-to videos, guides, music, stories, and art. We don't need megacorps to facilitate this, it's the megacorps that want in, and they're going to have to come up with a better business model.