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Especially this meme
(startrek.website)
Star Trek memes and shitposts
Come on'n get your jamaharon on! There are no real rules—just don't break the weather control network.
In the UK on the BBC One new year coverage he was the main act. That likely would not have happened this late in his career without the meme.
It was also the song he played immediately following the London fireworks coverage at about 00:10. Probably going for some record number of people rick rolled at once.