Totally not suspicious timing at all.

I like how they included June 23 in their animation, like they'd been planning to do it for reddit's Very Special 18th birthday and just accidently overshot, instead of "they're foundering and are desperately trying to drive traffic to the site back up so they can tell the advertisers and the investors that traffic and engagement is back up" - without telling them exactly what they did to try to drive traffic back up.

Current view seems to be a great big "API" on the screen, but I absolutely wouldn't put it past them to either skew the accounts (admin accounts can change colors as much as they want!) or do something annoying like arranging for xQc and his little cult to grief the board again (which probably wouldn't take much beyond someone telling him that he was welcome to do so).