when it means they will not sell my data and will allow me control over my algorithm to prevent it from playing to my vulerabilities

The problem is that this will never happen. That boat has sailed - companies will never give up on their existing revenue streams. They may say that paying today will exempt you from the ads, but it's only a matter of time before they ramp up the cost and start showing ads anyway. That's how cable television started, and it's how internet streaming will end as well. And as for the not selling data/controlling the algorithm, well you have no way of proving that they don't do that so they'll do it no matter what they say.

There's no reason for google to do this whatsoever. They have their business model - any new revenue streams will 100% definitely not reduce the other ones at all. It's just gonna be another giant dump into the pile of enshittification.