"Every time a customer buys a printer, it's an investment for us. We are investing in that customer, and if that customer doesn't print enough or doesn't use our supplies, it's a bad investment."

They literally can't help themselves. They've gone from treating their employees like an investment vehicle, where if it doesn't perform well enough, they stop investing in it, and they're fully onto doing that to their customers as well. (They aren't exactly actually investing in their employees either. They consider an employees low pay an "investment," in the employee. Nevermind the employee can't afford an apartment on their own on their pay.)

You know how little your boss thinks of you and how disposable they think you are?

Yeah, well, they think that about the customers now, too.

"You can easily be replaced with another customer who prints more," is what they are saying to themselves.