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Netflix just axed its basic ad-free plan in the US and UK
(www.theverge.com)
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this post was submitted on 19 Jul 2023
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That was always the point of the ad-tier, which will inevitably be the price of the tier it's replacing.
They were always going to add adverts for no cheaper, just like my countries paid-tv, they just had to ease the ads in step by step.