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Google search is losing the fight with SEO spam, study says
(arstechnica.com)
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this post was submitted on 21 Jan 2024
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Google’s relevance of search has gone extremely downhill in the last few years even before the surge of AI articles, so it’s no surprise the keyword-injected articles are all that’s winning now.
But holy shit does it piss me off how many of these first page results have literally incorrect information now too. Want to learn how to do something in software? See a release date? Find accurate information? Good fucking luck.
For all people complain about the decline in ad revenue, there's still clearly a strong incentive to get click-bait responses.
I honestly wonder if the solution isn't to fight the SEO wars forever, but to just cut this shit off at the root and screen out sites that host ads, period. Obviously, Google can't limit its search by screening out folks that use AdSense because... that's half their business model. But perhaps a search engine that does bias itself against sites that monetize click-throughs could dramatically improve results.