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Google search is losing the fight with SEO spam, study says
(arstechnica.com)
This is a most excellent place for technology news and articles.
I don't fathom paying to have your search history catalogued in correlation to your payment info. This will end as it always does, either hacked or enshittified.
The fundamental difference is that Kagi is making money from having the better product, not from serving more/better ads.