I actually think the "solution" is in this article right here.

I think people have been slowly waking up to internet advertising

1. Not being as good as it used to be in bringing in new/repeat customers
2. That generally the benefits and utility are failing because of the swamps of scam ads.

Ads are basically the only profitable part of Google, and it's ripe for a new search-model to undermine its now old-and-busted algorithms that are only surfacing AI-produced garbage and for a new ad-competitor that produces an ad-experience that people won't turn on adblockers for.

That was the original promise of AdBlock Plus, that they would make deals with advertisers who agreed to standards that made the ads non-intrusive and clear they were an ad.

I'm not against ads, I'm against an ad industry that thinks we owe them viewing their advertising. No, viewing advertising is a choice it's not a legal requirement for us to use the service, to click on ads and buy things.

If the ad industry could shape up, I wouldn't need uBlock Origin or a Pi-Hole.

There's an opportunity, someone just have to have the capital and take the chance.