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Google raising price of YouTube Premium to $13.99 per month
(9to5google.com)
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this post was submitted on 20 Jul 2023
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Uhm, so what extra value to subscribers did they add recently? Is it just a case of Google's costs going up or simply their need to make more profit to delight shareholders?
Yes. Everyone else is raising their prices due to "increased costs", even if they don't actually have any increased costs, because it's a "get out of jail free" card for raising your costs at the moment. Everyone is doing it, so you're less likely to get negative media coverage if you do it as well.