I'm deeply concerned that as a society we're becoming unable to distinguish between science, aka the search for knowledge, and corporate product development. More concerning still is the distinction between a scientific paper, which exists to communicate experimental finding such that it can be reproduced, and what is functionally advertising of proprietary products masquerading as such. No one can reproduce that "paper" cited there, because it's being done in-house at a company. That's antithetical to science.