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Google raising price of YouTube Premium to $13.99 per month
(9to5google.com)
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this post was submitted on 20 Jul 2023
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Similar to rocket science, there are mathematical formulas you can use to analyze how many buyers there will be for a product at a given price point. Clearly Google did the math and found that this was the optimal amount to raise the price to without losing too many subscribers and that it would result in an increase in overall profit.