true enough - soundbites have always been a problem in journalism, and social media has hopped onto that bandwagon recently as well. the short attention span of any average person is at fault as well.

overall, I'd say there's a fair amount of interest in "solving global warming" or whatever short descriptor you want to use, but I agree that there's very little motivation. actual movement towards a solution would require generations of political capital, quite a bit of social capital, actual money - probably trillions of $$$ each year - and the realization that there is no way to "cheat" your way to cleaning up the mess. by that, I mean we will need to keep using our coal/gas power plants for some decades yet, and we'll also need to ramp up the pollution at least one whole order of magnitude in order to create enough energy storage to make it through the night or when the wind isnt blowing or the sun isnt shining (or during the winter, when solar is effectively useless in the northern equator, where most people live). even with all of that in mind, you'd still have to force people to use less, drive less, eat less, have fewer children; basically eliminate international shipping & bring manufacturing back home (really unlikely), eliminate air travel, and basically eliminate domestic shipping (unless we have reliable, cheap electricity). a return to life prior to WW2. possible? yes. achievable in any reasonable timeframe? no.

I also agree that the truth would need to be massaged in order for the masses to accept it - some parts of the world are rabidly anti-socialist, whereas other parts are happy to be obedient little robots for the good of the State. problem is, those socialist-leaning countries are the ones who have the most to lose when international trade is eliminated.