Apple's whole modern "it's reliable and just works" cult following exists because they found a fix for situations where the problem was between keyboard and chair.

Both Windows and Linux-based operating systems are plenty reliable if you actually know what you're doing and you know how things work. Apple started a culture where you don't need to know how things work because you have no influence over your own devices. Which lets people do the simple tasks without adressing the problem that your userbase will not amass any computing knowledge whatsoever.

And when Apple devices do fail (and trust me, they do), they fail catastrophically without a way to fix the problem yourself (which is by design).

The distinction is larger for computers than it is for mobile devices, but yeah in general Apple devices are for simpletons. But the biggest issue is that Apple's design philosophy actively creates these simpletons.