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Vegan diet massively cuts environmental damage, study shows
(www.theguardian.com)
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Also, I do think it's realistic to get people to eat less meat. Going one or two days without meat, or on days you do have meat just having less, would make a substantial impact. A lot of cultures eat a lot less meat than north american where people seem to expect a whole steak for each meal. Both Asian and Indian food has a lot less meat in each dish, for example.
The mostly meat and potatoes diet is something we can change realistically, I think.
I mean propaganda is a helluva drug. Remember "Got Milk" or "Beef, its whats for dinner" What about the "food pyramid" they teach you in elementary school. all of it is propaganda for industrial producers. so we know it is possible to influence the masses to consume in a certain direction. it just needs to be going in the correct direction. which will take alot of time because how much is already so heavily invested into getting their industry to where it is today.