I somehow think its usefulness isn’t tied to consumers logging in and just using it. Eventually, this thing will be bundled into a personal assistant like Siri or Alexa and that will be how most people use it.

Additionally, businesses are going to try to use it in a lot of different ways… replacing phone and chat support, writing ad copy, articles, code, legal documents, etc, etc, etc. It still feels a bit early for companies to have adopted it. I imagine it will just take a lot of work integrating it. ChatGPT also needs to be able to DO things, and wiring that all up is some work. For example, if I call a company for support with a product and ask for a refund, the AI needs to have access to the company’s systems to be able to do that task. It also has to do it reliably and correctly all the time.

It’s still really early days.