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this post was submitted on 21 Feb 2024
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No Stupid Questions
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No such thing. Ask away!
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SEO stands for Search Engine Optimization.
The technicals of all the ways this is done nowadays are complicated, but basically SEO itself is now a pretty huge industry, just website owners paying SEO companies to show up higher in search results.
Basically the scenario we are now in is that companies that can afford to game and manipulate the way google's search algorithm works in terms of prioritizing 'relevance', ie, what you see first, have been so successful at this that it has essentially ruined the ability to find any website that cannot afford to do so.
This would be something like 99.999% of existing websites are going to be much harder to find without going through pages and pages of results, whereas a tiny number of websites that can afford massive SEO are going to show up on the first page, as well as in search results for search terms they are barely related to at all.