this post was submitted on 22 Feb 2024
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[Dormant] Electric Vehicles (Moved to !electricvehicles@slrpnk.net)
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What a shit show. Nothing but bullshit, second guessing, and mistiming from GM. Ultium is proving to be a disaster, Bolt program was great but they ruined that, they killed the volt and other hybrids but now want to bring back hybrids as if a random piecemeal strategy for power train development is remotely practical, all while focusing on big ass dangerous vehicles exclusively. As much as I'd love to buy a union made homegrown EV their portfolio is just awful. Godspeed Mary.
Well, the strategy is to electrify their highest-margin vehicles and try to charge a premium for them. I think its a reasonable strategy.... but...
Yeah, this is the key problem. GM is killing their own momentum, while Toyota's redesigned Prius 2024 / RAV4 lineup is extremely competitive, Ford with the Hybrid Maverick and Hybrid F150, and finally F150 Lightning.
All these GM vehicles are arriving years late. Its going to be an uphill battle. But I'm glad that GM is at least trying to move in now.
The good news for PHEV fans is that there's Prius Prime, RAV4 Prime, Ford Escape PHEV, Lincoln Corsair PHEV, Kia Niro PHEV, Hyundai Tucson PHEV just off the top of my head. We don't need GM vehicles per se, though as you note... it'd be nice to have a US union-made GM as part of this market. (I think the Ford and Lincoln models are US-made and union made btw)
If Ultium is as modular as they want us to believe, then hopefully it's easy for them to slap in varying levels of PHEV without much headache, right?